Television • Radio • Digital Media • Print / Outdoor

Digital and Social Media
The newest media can only be described as the future. Driven by the need for more time while maintaining a higher level of control and access, the Internet offers an individual to conduct business from his or her home and with people all over the world.

The importance of a Web Site is not just in its creative, graphic design, but what it does and how it functions. The Marketing Company can provide everything you need when looking for a Web Site that will not only set you apart from your competition, but be expanded to provide a more cost effective site for the future.

Print / Outdoor
Whether they're designed for a local newspaper, a trade publication, a magazine or a program for a special event, your print advertising has to accomplish four things:

1. Draw the reader in
2. Make them know who you are
3. Sell them on the benefits of you or your product or service
4. Tell them how to make a purchase

Good print advertising accomplishes these goals in a creative way, but never emphasizes design over effectiveness. Having said that, the role of design is critical in making your print advertising an investment that pays you a return. Anyone can put type on a page, but developing a concept that highlights the benefits of what you do in a way that induces prospects to become purchasers, requires talent, training and experience.

The right headline, copy that engages the reader, and a graphic that gets them interested in the first place, combined with a format that makes sense and appropriate white space, are key ingredients in a productive print ad.

Just as important, though, is when and where you run the ad. For more on media planning, return to our main Advertising page in this web site.

Because a brochure, catalog, direct mail piece or package may be your first contact with a potential customer, it's critical that each piece be designed and printed to work as hard as possible on your behalf.

We design printed pieces of all types, working with quality printers who specialize in different types and quantities of printing to assure you the best piece at a competitive price.

We design and oversee the printing of business cards and letterhead, brochures, newsletters, annual reports, point of purchase material, direct mail campaigns - in short, printed material of all types. And we handle every detail, from writing the copy and developing the design to getting print bids and supervising the print process.

We also integrate the execution of each piece into your long-term plans, to extend the "shelf life" of each piece and keep it relevant as long as possible. And as with our ads, every piece we produce is designed to sell your product or service, and to present your company in the best possible light.

Unlike other advertising, though, billboards only get about three seconds to do their job. That's why a billboard has to be kept simple and drive the point home in a direct and clear way. Think of how many times you've seen an interesting billboard, but couldn't remember the name of the business. Or looked at a billboard but couldn't read everything on it. A good billboard design takes into account how fast people will be driving past (highway vs. city street), how far away it will be from the driver, and what you want the driver to remember most.

1. Get the prospect's attention
2. Make sure they know who you are
3. Sell them on the benefits of you or your product or service
4. Tell them how to make a purchase

Need help with advertising? Call 1-800-941-7550 or click here to get started.