Advertising uses a variety of media to get your message to the audience you need to reach. To find out more, select the kind of advertising which interests you most:
Media Planning:
One of the most difficult marketing challenges is choosing the correct media to reach your target audience. We help you select and use media effectively, based upon the specific characteristics of the market you're trying to reach. We compare the various print and broadcast media available and develop a plan which makes the most efficient use of your advertising budget. Comparisons include such alternatives as telemarketing and direct mail.
Television
1. Draw the viewer in
2. Make sure they know who you are
3. Sell them on the benefits of you or your product or service
4. Tell them how to make a purchase
And like any other kind of advertising, a good television spot uses the medium to its best advantage. In this case, that means sound and images that move. A TV spot that doesn't use sound is always a waste of money (what happens if the viewer steps into the next room, or doesn't read quickly enough?). A good TV spot should tap into the emotions of the viewer in conveying the benefits of the product or service. Again, it can tie in to print or radio ads, but needs a unique approach to maximize your investment.
Network or cable? Wednesday evening or Saturday morning? Who's watching, and when? For more on media planning, return to our main Advertising page in this web site.
Radio
Like print advertising, an effective radio spot will:
1. Draw the listener in
2. Make sure they know who you are
3. Sell them on the benefits of you or your product or service
4. Tell them how to make a purchase
But good radio is far more than an announcer reading the copy from a print ad. While a radio spot might well build on the basic theme of a print campaign, its unique feature is the ability to use sound to create a picture in the mind of the listener. Imagine hearing the sound of ice tinkling in a glass, tires screeching on pavement or glass breaking, and you begin to understand the true power of radio.
Radio uses sound in this way to create a scenario which illustrates the benefits of your product or service. Often incorporating humor as well, an effective radio spot can even become favorite listening for a radio audience.
Once you have a spot that sells, whether a 30- or 60-second commercial, you still need to schedule it for maximum impact. For more on media planning, return to our main Advertising page in this web site.
Need help with advertising? Call 1-800-941-7550 or click here to get started.
