Advertising » Television

1. Draw the viewer in
2. Make sure they know who you are
3. Sell them on the benefits of you or your product or service
4. Tell them how to make a purchase

And like any other kind of advertising, a good television spot uses the medium to its best advantage. In this case, that means sound and images that move. A TV spot that doesn't use sound is always a waste of money (what happens if the viewer steps into the next room, or doesn't read quickly enough?). A good TV spot should tap into the emotions of the viewer in conveying the benefits of the product or service. Again, it can tie in to print or radio ads, but needs a unique approach to maximize your investment.

Network or cable? Wednesday evening or Saturday morning? Who's watching, and when? For more on media planning, return to our main Advertising page in this web site.