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Advertising
» Print
/ Outdoor
Whether they're
designed for a local newspaper, a trade publication, a magazine
or a program for a special event, your print advertising has to
accomplish four things:
- Draw the
reader in
- Make them
know who you are
- Sell them
on the benefits of you or your product or service
- Tell them
how to make a purchase
Good print advertising
accomplishes these goals in a creative way, but never emphasizes
design over effectiveness. Having said that, the role of design
is critical in making your print advertising an investment that
pays you a return. Anyone can put type on a page, but developing
a concept that highlights the benefits of what you do in a way that
induces prospects to become purchasers, requires talent, training
and experience.
The right headline, copy that engages the reader, and a graphic
that gets them interested in the first place, combined with a format
that makes sense and appropriate white space, are key ingredients
in a productive print ad.
Just as important, though, is when and where you run the ad. For
more on media planning, return to our main Advertising page in this
web site.
Because a brochure, catalog, direct mail piece or package may be
your first contact with a potential customer, it's critical that
each piece be designed and printed to work as hard as possible on
your behalf.
We design printed pieces of all types, working with quality printers
who specialize in different types and quantities of printing to
assure you the best piece at a competitive price.
We design and oversee the printing of business cards and letterhead,
brochures, newsletters, annual reports, point of purchase material,
direct mail campaigns - in short, printed material of all types.
And we handle every detail, from writing the copy and developing
the design to getting print bids and supervising the print process.
We also integrate the execution of each piece into your long-term
plans, to extend the "shelf life" of each piece and keep
it relevant as long as possible. And as with our ads, every piece
we produce is designed to sell your product or service, and to present
your company in the best possible light.
Unlike other
advertising, though, billboards only get about three seconds to
do their job. That's why a billboard has to be kept simple and drive
the point home in a direct and clear way. Think of how many times
you've seen an interesting billboard, but couldn't remember the
name of the business. Or looked at a billboard but couldn't read
everything on it. A good billboard design takes into account how
fast people will be driving past (highway vs. city street), how
far away it will be from the driver, and what you want the driver
to remember most.
- Get the prospect's
attention
- Make sure
they know who you are
- Sell them
on the benefits of you or your product or service
- Tell them
how to make a purchase
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